Myntra, the fashion, beauty, and lifestyle e-commerce platform under Flipkart, is going global with the launch of ‘Myntra Global’, starting with Singapore as its first international market. The move is aimed at tapping into the sizeable Indian diaspora in the island nation estimated at over 650,000 by offering curated Indian fashion and lifestyle products.
Talking to Business Today, Nandita Sinha, CEO of Myntra, said the platform has been witnessing increasing international interest. “Close to 10-15% of our overall traffic already comes from international markets, with Singapore leading the pack. We see organic traffic of nearly 30,000 users from Singapore alone,” she said.
Driven by rising demand for culturally rooted fashion among Indians living abroad, Myntra will offer approximately 35,000 styles from around 100 Indian brands in Singapore. These span across categories such as apparel, footwear, accessories, and home décor. Read more
Source: Business Today